The Pulsar blog
SEO, AI visibility and marketing control: our analysis and guides to answer precisely the questions of your audiences and AI answer engines.
How to Get Cited by ChatGPT in 2026: The Practical Guide
ChatGPT does not rank links, it cites sources. Here are the concrete levers to become a source cited in its answers in 2026, and how to measure your citations.
AEO vs SEO: what are the differences in 2026?
AEO or SEO? Here is the difference between AEO and SEO in 2026, what really changes, and why the two complement each other instead of competing.
How to track your visibility in AI engines in 2026
ChatGPT, Gemini, Perplexity, Claude and AI Overviews cite brands in their answers. Here is why and how to measure your AI visibility.
Google AI Overviews: how to appear in them in 2026
Google's AI Overviews summarize the answer at the top of the SERP. Here are the concrete levers to get cited in these AI summaries, and how to measure your presence.
Structured data: the fuel of AI visibility
Structured data helps Google and AI answer engines understand your pages. Here is how to use it to gain visibility.
Steering SEO for multiple clients: the 2026 agency guide
Managing the SEO and AI visibility of multiple clients without spreading yourself thin: centralize your data, track what matters and report to save time.
Bing, the blind spot of your AI visibility
Bing powers Copilot and part of ChatGPT. Tending to your presence on Bing in 2026 has become a direct lever for visibility in AI answers.
Client SEO reporting: what really matters in 2026
In 2026, good SEO reporting does not show everything: it tells a results-driven story. Here is what really matters to your clients.
E-E-A-T and AI: building the authority that gets your brand cited
Answer engines cite trustworthy sources. Here is how E-E-A-T builds the authority that gets your brand cited by AI engines.
Multichannel marketing 2026: SEO, Ads, Social and AI in synergy
In 2026, the customer does not see channels, they see a brand. Making SEO, Ads, Social and AI visibility play together, rather than in silos, changes everything.