AI
GPT-4 (OpenAI)
In brief
OpenAI launches GPT-4, a multimodal model capable of processing text and images, with reasoning abilities significantly superior to GPT-3.5.
Key points
- OpenAI launches GPT-4 on March 14, 2023, a multimodal model able to process text and images.
- A clear leap in reasoning, reliability and instruction-following compared to GPT-3.5.
- First distributed via ChatGPT Plus and the API, it becomes the engine of many third-party assistants.
- It accelerates AI-assisted content production at scale.
Analysis
GPT-4 professionalizes the use of generative AI: answer quality becomes good enough for serious use cases, which multiplies research assistants and integrations into business tools. The reliability bar rises, and with it users' trust in AI answers.
On the SEO side, the effect is twofold: content production becomes industrialized, which increases noise and editorial competition, while the models' ability to synthesize an answer reinforces the importance of being a clear, structured and quote-worthy source.
What to do
- Bet on depth and verifiable expertise (E-E-A-T) to stand out from the generic content mass-produced by AI.
- Structure key pages with explicit data and direct answers to frequent questions, easier for a model to pick up.
- Periodically verify the accuracy of GPT-4 based assistant answers about your sector and your brand.
Impact
Widespread AI-assisted content production and more reliable research assistants.