Grok 3 (xAI)
xAI launches Grok 3, its flagship model equipped with reasoning capabilities and the DeepSearch real-time web search feature, trained on its Colossus supercomputer.
Key points
- xAI launches Grok 3 with reinforced reasoning capabilities.
- The DeepSearch function allows real-time web search.
- The model is trained on xAI's Colossus supercomputer.
- Grok is integrated into X, which makes it a citation channel tied to the news.
Analysis
Grok 3 reinforces xAI's position as a provider of an assistant capable of reasoning and fetching information live. Its native integration with X gives it privileged access to the news feed and conversations, which makes it particularly relevant on hot and recent subjects.
For AI visibility, Grok constitutes an additional channel whose sources and behavior differ from the classic assistants. On news topics, presence on X and the reuse of recent content can influence how a brand is cited.
What to do
- Monitor how Grok cites your subjects, notably on news queries.
- Maintain an active and consistent presence on X for brands sensitive to the news.
- Publish reference content quickly during events in your sector to capture recent citations.
Grok, integrated into X, becomes an additional research assistant. A new citation channel to watch, especially for news.