AI
GPT-5.5 (OpenAI)
In brief
OpenAI makes GPT-5.5 and GPT-5.5 Pro available in the API: better intent understanding, coding, online search, data analysis, and document creation.
Key points
- GPT-5.5 and GPT-5.5 Pro available in the API.
- Better understanding of user intent.
- Advances in coding, online search, and data analysis.
Analysis
GPT-5.5 strengthens the engine that powers ChatGPT and its web search. As the model better understands intent, its selection of the sources it cites becomes more demanding in terms of quality and relevance.
For brands, this confirms the centrality of AEO: being present and citable in ChatGPT requires factual, up-to-date content structured around the audience's real questions.
What to do
- Optimize your pages to clearly answer your audience's questions.
- Track your brand's citation rate in ChatGPT on your key queries.
- Strengthen the authority and freshness of your pillar content.
Impact
The model that powers ChatGPT and its search is improving. The higher quality of responses reinforces the importance of being a cited source (AEO).