ROI calculator

How much Pulsar saves you in 2026

Compare your current stack to Pulsar by profile: solo freelancer, multi-client agency, e-commerce, B2B brand. 12-month savings quantified.

Updated 22 June 2026 6 min read

Why calculate ROI

Pulsar is not the "cheapest" tool. It is the tool that replaces several existing subscriptions (Ahrefs + Funnel.io + Looker Studio + Whatagraph + AI tools). Real ROI = difference between your current stack and Pulsar.

This page lists typical savings by profile, based on declarations from our existing clients between 2025 and 2026.

ROI by your profile

Solo SEO freelancer (5 clients)

Stack classique : Ahrefs Lite USD 99/month + Looker Studio + Meta connectors EUR 99/month + Otterly EUR 99/month + Hotjar EUR 32/month = ~EUR 325/month

Pulsar : Pulsar Solo EUR 69/month or Studio EUR 129/month for 5-client comfort

Saving: EUR 196-256/month or EUR 2,352-3,072/year

Agency 15 clients

Stack classique : Ahrefs Standard USD 199/month + Whatagraph EUR 223/month + Funnel.io EUR 299/month + Profound EUR 99/month + setup time 60h/year = ~EUR 810/month equivalent

Pulsar : Pulsar Pro EUR 249/month (15 clients, white-label addon EUR 39)

Saving: EUR 522/month or EUR 6,264/year + 60h reclaimed

E-commerce EUR 1M revenue

Stack classique : Ahrefs Standard USD 199/month + Looker Studio + e-commerce connectors EUR 199/month + Klaviyo analytics + AI tools EUR 149/month = ~EUR 547/month

Pulsar : Pulsar Studio EUR 129/month or Pro EUR 249/month

Saving: EUR 298-418/month or EUR 3,576-5,016/year

B2B SaaS brand

Stack classique : SEMrush Business EUR 449/month + Whatagraph EUR 223/month + Profound EUR 199/month + Looker setup 30h/year = ~EUR 896/month equivalent

Pulsar : Pulsar Pro EUR 249/month or Scale EUR 449/month (depending on volume)

Saving: EUR 447-647/month or EUR 5,364-7,764/year

How to calculate your own ROI

Here is a simple method to calculate your Pulsar ROI in 3 minutes:

1. List your current subscriptions

Ahrefs / SEMrush / Moz, Looker Studio + Funnel.io or Supermetrics connectors, Whatagraph or Agency Analytics, Hotjar or Clarity, AI tools (Profound, Otterly), report templates.

2. Sum the monthly costs including VAT

In EUR, USD, or a mix depending on your tools. Convert everything to EUR to compare.

3. Count the config/maintenance time

Initial setup per client + 30 min/month of maintenance per client. For 10 clients: ~5h/month on average. At your effective hourly rate (often EUR 30-80/h).

4. Subtract the appropriate Pulsar pack

Solo EUR 69 (1-3 clients), Studio EUR 129 (5), Pro EUR 249 (15), Scale EUR 449 (40), Network EUR 899 (100), Galaxy custom quote.

5. Multiply by 12 for annual ROI

The net annual saving is typically 30-50% of the tooling budget.

Frequently asked questions

Does Pulsar really replace all these tools?

For 80-95% of use cases, yes. For deep keyword research (Ahrefs/SEMrush databases), many agencies keep Ahrefs Lite (USD 99/month) as a complement. Pulsar then excels at tracking + reporting.

And the time saved, how to value it?

Average estimate: 2-5h/month reclaimed per client in setup and maintenance avoided. At EUR 30-80/h depending on your rate, that is EUR 60-400/month per client in equivalent.

Does Pulsar have a free trial?

Yes, 14 days without a credit card. You test with 1 or 2 real clients, you concretely measure the ROI on your case, then you decide.

Does the price rise over time?

Pulsar pricing did not increase between 2024 and 2026. Commitment to pricing stability for existing subscribers even in case of a future increase (grandfathered pricing).

How to move from one pack to another?

Upgrade or downgrade in 1 click in the portal. Pro-rata applied automatically, no overcharging.

And if I cancel?

1-click cancellation from the portal. Data kept for 30 days then deleted (GDPR). CSV export of all your data possible beforehand.

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