Google
Penguin 2.0
In brief
New generation of Penguin analyzing links across all pages of a site more deeply, not just the homepage. About 2.3 percent of English-language queries affected.
Key points
- A new generation of Penguin analyzing the links of all pages, not only the home page.
- Around 2.3 percent of English-language queries affected.
- Exposes link schemes pointing to deep pages.
- A finer and broader analysis of link profiles.
Analysis
Penguin 2.0 deepens the 2012 algorithm by extending inspection to all pages of a site, including deep internal pages often targeted by artificial link building. Strategies concentrating low-quality links toward secondary pages become detectable.
This extension makes it harder to conceal manipulated profiles. It confirms that a site's entire link architecture, and not only its front page, is evaluated, which encourages consistent hygiene across the whole domain.
What to do
- Extend the backlink audit to deep pages and categories, not only to the home page.
- Spot internal pages with over-optimized anchors and clean up their profile.
- Compare positions before and after May 22, 2013 to identify the pages impacted.
Impact
Finer and broader analysis of link profiles. Deep internal link schemes are also exposed.