June 2019 Core Update
Core update pre-announced by Google the day before its launch, a first in the company's communication.
Key points
- A core update pre-announced by Google the day before its launch, a first in its communication.
- A new wave of re-rankings with no targeted topic.
- Marks a turn toward more transparency about the update calendar.
- No corrective action expected, the usual message about content quality.
Analysis
The advance announcement of June 2019 changes the relationship between Google and the SEO ecosystem: by warning in advance, the company allows publishers to correctly attribute traffic variations to the update rather than to other causes. This communication reflex then becomes systematic for core updates.
In substance, the logic remains identical to other core updates: a reassessment of relevance without a single factor. The added value for publishers is mainly the ability to precisely date the movements and build a reliable analysis of winners and losers.
What to do
- Use the announcement date as a precise reference to attribute traffic variations.
- Analyze the winners and losers in your sector to identify the quality signals being valued.
- Adjust declining content by strengthening its usefulness and fit with intent.
A new wave of reshuffling. Illustrates Google's intent to prepare the SEO ecosystem for major updates.