Google
October 2022 Spam Update
In brief
Anti-spam update rolled out over about two days, strengthening the enforcement of anti-spam rules.
Key points
- Anti-spam update rolled out over roughly two days.
- Strengthened automated enforcement of Google's anti-spam rules.
- A fast, concentrated effect targeting abusive tactics.
- Sites compliant with the guidelines are not affected.
Analysis
Spam updates refresh SpamBrain and the automated spam detection systems. The October 2022 one, brief, penalized abusive practices (low-quality automated content, manipulative techniques) with a visible effect in a short time.
Unlike core updates, a decline tied to a spam update generally signals a concrete compliance problem. Recovery requires fixing the practices at fault, knowing that it may take several cycles.
What to do
- Check the site's compliance with Google's anti-spam guidelines (automated content, cloaking, deceptive practices).
- In case of a sharp fall over these two days, audit any risky practices, including inherited ones.
- Correct and clean up quickly, as recovery depends on a verified return to compliance over the following cycles.
Impact
Penalties for sites using spam tactics. A fast, concentrated effect.