Pulsar vs Whatagraph: which to choose in 2026?
Two multi-client agency platforms, two different philosophies. Whatagraph bets on visual reporting; Pulsar combines reporting with an embedded measurement engine.
Whatagraph is the reference tool to ship visually polished PDF reports. 100+ native integrations, drag-and-drop builder, sharp design. The right pick if your core job is producing reports sold to your clients.
Pulsar goes beyond reporting: built-in Pulsar Ranking engine (Google + Bing + AI LLMs), technical audit, native alerts, dashboards your clients can browse live via a white-label portal. Fewer visual templates but more measurement features.
Short version: Whatagraph if the goal is on-trend PDF reports. Pulsar if the goal is a live dashboard + AI tracking + built-in technical audit, at a more accessible price.
Detailed comparison
| Whatagraph | Pulsar | |
|---|---|---|
| Country of origin | Lithuania / USA | Luxembourg |
| Data hosting | USA (AWS) | Switzerland (Infomaniak) |
| Entry price | USD 223/month (~EUR 205) Professional | EUR 69/month (Solo) or EUR 129/month (Studio) |
| Setup per client | 30-60 min (config + templates) | 15 min (OAuth + presets) |
| SEO ranking tracking | Via third-party integration | Pulsar Ranking engine included |
| AI visibility tracking | Not available | ChatGPT, Gemini, Perplexity (25 to 1,000 prompts/wk) |
| Google AI Overviews | No | Automatic detection |
| Site technical audit | Not native (via integration) | Built-in crawler, 50 to 5,000 pages/audit |
| Number of integrations | 100+ native | 10 native (the most used) |
| PDF templates | 50+ drag-and-drop templates | 12 templates + optional AI narration |
| Live client dashboard | Read-only share link | White-label portal with client login |
| Native alerts | Limited | Automatic email on SEO drop, AI drop, red KPI |
| White-label | Included in Professional | Universal addon EUR 39/month |
| Multi-users | 3 to 20 per pack | 1 to 10 per pack, unlimited Network+ |
| GDPR compliance | Compliant via DPA | Native, outside Cloud Act |
| Portal languages | 2 (English + Spanish) | 8 languages (FR/EN/NL/DE/LB/ES/PT/IT) |
| Support | Chat + email (English) | Email + chat (FR/EN/DE), < 4h on Pro/Scale |
Whatagraph remains an excellent choice when:
- Your main deliverable is a visually polished monthly PDF report to present in client meetings.
- You need 100+ integrations including niche tools (TikTok Pixel, Reddit Ads, Hubspot, etc.).
- You want a very flexible drag-and-drop builder to customize each widget.
- Your clients prefer to receive a PDF by email rather than browse a live dashboard.
- You do not need AI tracking and SEO is secondary in your offering.
Pulsar takes the lead when:
- You want a real-time client portal, with a dedicated login per client, on top of the PDF report.
- You need to track AI visibility (ChatGPT, Gemini, Perplexity) and Google AI Overviews.
- SEO is central to your offering and you want a built-in ranking engine (not a third-party tool).
- You want a site technical audit embedded in the dashboard, without paying for a separate crawler.
- Your clients are multilingual (8 native languages, vs 2 on Whatagraph).
- You are based in Europe and your clients value EU/CH hosting outside the Cloud Act.
4 fundamental differences to understand
Whatagraph is a reporting tool: it aggregates existing data and formats it. Pulsar is a measurement + reporting tool: it generates some of the data itself (SEO ranks via Pulsar Ranking, AI citations, technical audit) on top of consuming external sources. The difference shows when SEO and AI become central to your offering.
Whatagraph favors the monthly PDF or read-only share link. Pulsar favors the web portal with login where the client browses KPIs in real time, navigates periods, and downloads PDF reports on demand. Both modes are valid depending on your clients' expectations.
Whatagraph covers ad platforms very well (Google Ads, Meta, LinkedIn, TikTok). Its SEO coverage is weak (no native ranking tracking) and its AI coverage is zero. Pulsar has fewer ad integrations overall (10 vs 100+), but natively covers classic SEO + AI + technical audit - the angles that matter most in a 2026 strategy.
Whatagraph Professional starts at USD 223/month (~EUR 205) for 5 data sources. Pulsar Studio starts at EUR 129/month for 5 multi-source projects. For the same budget, you get more projects on Pulsar, plus free inclusion of AI and SEO tracking. Whatagraph remains relevant if the priority is PDF format with finished templates.
Migrating from Whatagraph to Pulsar
The transition typically runs in 3 phases over 4 weeks:
- Week 1 - Inventory and trialList your active Whatagraph clients with their connected sources and priority KPIs. Start your Pulsar Free trial (14 days), connect your most strategic client, configure 50 keywords + 25 AI prompts to demonstrate added value.
- Week 2 - Comparison and client demoGenerate your first Pulsar PDF report for this client and compare it to your Whatagraph report. Use it to show your client the new AI tracking dimension (ChatGPT, Gemini, Perplexity) they did not have. Validate or adjust based on their feedback.
- Weeks 3-4 - Roll-out in batchesMigrate your clients in batches of 5-10 keeping Whatagraph in parallel for 1 cycle. Reposition the perceived value to your clients: "we are adding AI tracking included at no extra cost". Cancel Whatagraph once all Pulsar reports have been running for 2 monthly cycles.
Frequently asked questions
Whatagraph has 100+ integrations, Pulsar 10 - is that a gap?
Are Pulsar PDF templates as nice as Whatagraph's?
Does Pulsar offer a live dashboard to my clients?
Does Whatagraph track AI?
Can I keep using Whatagraph in parallel?
Is Pulsar cheaper or more expensive than Whatagraph?
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